With the expansion of the internet, more and more people search and buy products and services online. Brands are taking advantage of this paradigm shift by setting up websites to establish a strong presence online to maximize returns. The explosion of websites means demand for stock photos is higher than ever before. As a result, photography websites have mushroomed to offer a broad range of stock photos. Business website owners love stock photos because they are premade, instantly downloadable and usable in their projects. They save a ton of money and time from having to go out there and produce their own photos or hire an expert photographer to create some interesting photos.
- Licensing for stock photos or images for commercial use
Every image or photo, from the time of creation, instantly becomes protected under copyright laws. These laws govern their use and distribution, which means that infringement on these laws can have severe consequences for you and your online business. There are two kinds of stock photo licenses; rights managed and royalty free. Today, we’re are going to delve into royalty free images
- What are royalty free stock photos or images?
Despite the ‘’free’’ tag on Royalty free images, they are not free. Royalty free license accords the buyer an opportunity to use a given set of rights to utilize the image in many ways. The only catch is that the buyer must pay a flat, one-off fee. Ideally, the buyer pays for the license only once, and they are at liberty to use the image until the end of time, but within the guidelines set by the license.
What a buyer needs to understand is that buying the license does not automatically give them the ownership of the image. The image remains the property of the photographer. Holding the copyright is what enables the photographer to sell the rights to use the image to multiple buyers and generate a decent income.
- The role of photography websites in selling royalty free images
Photography websites sell images on behalf of photographers. Essentially, the photographer uploads their high-resolution images to these photography sites. The photography website then evaluates the images, and once they meet their criteria, they are listed for sale. The photography website then deducts a small percentage as commission for any license sold.
The popularity of royal-free licensing came with the explosion of digital image distribution. These days, most images found on photography websites come with a royalty-free license. Royalty free images for commercial use are advantageous compared to rights managed because they accord buyers a high level of flexibility and affordability.
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— YAGLY (@yagly) 29 de agosto de 2017